News are framed to manufacture consent.

Deframe them.

Get the latest Deframe research in media biases

Reveal the Truth

Enter any headline and expose its framing.

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Our Manifesto

A manifesto for deconstruction.

For far too long, we have faced biased news media. The Gaza crucible showed us its brutal reality.

We saw individual scholars (e.g., @AssalRad, @LailaAlArian) refuse the narrative. They deconstructed the framed headlines and we learnt from them. We are now enabling everyone to do the same.

Work Values

  • Linguistic Deconstruction over Trusting the Source
  • Revealing the Actor over Accepting the Passive Voice
  • Cognitive Sovereignty over Manufactured Consent
  • Exposing the Technique over Debating the Narrative

Core Principles

  • Our highest priority is to arm citizens with clarity through the early and continuous delivery of deconstructed headlines.
  • Build the movement around motivated individuals. Give them the weapon. Trust them to reveal the manipulation, every time.
  • The most powerful weapon is you. Anyone and everyone can deconstruct the narrative and reveal the manipulation.
  • Continuous "Reveals" break the media's stranglehold.